Professional Demo Session
POWERS Irish whiskey is woven into the hearts of the Irish whiskey lovers. We will take a journey through the ages right to their humble beginning in 1791 to becoming the world’s favoured spirit in the 1800’s. We will learn about the rich history of our national spirit. The ups and downs to the huge renaissance we enjoy today. Derek would love if you gave him a follow on his instagram where he often does whiskey cocktail demonstrations and so much more @derek_powerswhiskey
– POWERS Gold Label Whiskey
– Honey or Maple Syrup
– Fever Tree Tonic or Lemonade
– Fresh Mint
– Tall Tumbler Glass
Work Language: English
Before being the Brand Ambassador for Powers, Derek worked for years in the bar scene and as he says himself he holds a huge passion for traditional Irish pubs. He has served time as bartender, bar manager and proprietor of pubs and music venues. He has spent time working in many different countries including Ireland, Canada, and Australia and this has given him a great understanding of how alcohol and bar culture differs from country to country.
He has gained broad whiskey knowledge, not only through his bar experience, but also with in-depth whiskey training events, whiskey tasting and masterclasses. He is also pursuing studies in the more technical aspects of whiskey distilling.
The love for whiskey and whiskey distilling became his career focus when he was part of the start up team at Slane Distillery. He was involved in both the commercial and operational management of the distillery and he helped shape the attraction and its experience to make it what it is today.
He commented that by working with the Powers brand the first thing to come to the forefront of everything associated with the diamond P is the heritage. It is very clear that there is a history of 200 years of hard work, craftsmanship and dedication of a passionate workforce.
He is keen to help the continuing development of the Powers brand, focusing on this essential nature of Powers. It’s important to use innovation, as the Powers family always did, to elevate a recognizable modern, popular image for the fantastic Powers brand that has been built on such a solid historical tradition.