The Principles of Engagement: How to Capture Attention and Increase Your Influence

June 12th | 15:00 – 17:00 CET (GMT+2)


A 2-hour session that will share ideas and techniques in the area of engagement and outline the principles that will increase engagement among teams, colleagues and JCI members.


What this Masterclass will cover:

  • What is engagement?
  • How to engage with different generations?
  • What drives engagement?
  • The 9 principles of engagement.
  • What hinders engagement?
  • Why engagement matters, personally and professionally?
  • Understanding the IR Quadrant that influences engagement.

This will be a highly interactive masterclass that will deliver insights and ideas in a fun yet challenging environment. This session will include the “pigs” exercise which will cause you to look at your colleagues and fellow JCI members very differently.


This Masterclass is for JCI members who:

  • Want to take away ideas that will help them retain members and get existing members more involved
  • Lead teams in their workplace and want their teams to perform more effectively
  • Want a fun and engaging session

Work Language: English

Eric Fitzpatrick

ARK Speaking & Training

Eric Fitzpatrick is a Leading Business Storytelling expert, Sales Presentations Expert, Executive Speaker Coach and Sales Trainer, who works with individuals and organisations to help them craft their message and tell their story.

His expertise is in helping organisations to drive revenue growth by showing them how to increase the impact, influence and engagement of their communication.
He delivers Leadership Communication Programmes for the Irish Management Institute, a Global Top 50 Executive Education Institute and designs and delivers Leadership Communication Programmes for Chartered Accountants Ireland, the premier association of Accountants in Ireland.

His clients have included Johnson & Johnson, Kellogg’s, Three, the Health Service Executive of Ireland, Analog Devices, University College Cork, Sport Ireland, Failte Ireland, Smurfit Kappa, Enterprise Ireland, Avancard and Accenture.

He is the author of “Persuade on Purpose, Create presentations that influence and engage”. His workshop, “The Principles of Engagement” will share 9 principles that will help to increase your influence and capture the attention of audiences in JCI and in Business.

Eric is an ex-international soccer player having played for the Republic of Ireland many years ago, lives in Dublin with his wife Catherine and daughters, Louise and Amy and has been a great friend to JCI for many years.